We are

We've been on the ice and in the meeting rooms. We've done the handshakes, the small talk and the negotiating. We know what it takes and have the respect of our peers.

We are

We've fought for our teammates - on and off the ice. Whether in full pads or a suit, the principles are the same. We seek the best possible situation not only for today but for your entire career. You talk; we listen. You need us; we're there. Focus on your game; we'll focus on the rest.

We are

We are not just agents; we are hockey people. Our time spent on the ice has shaped our unique knowledge of how rules and stipulations impact your future. We've seen struggles from both sides of the glass, and we know what works.


Neil K. Sheehy

Certified NHLPA Agent, NeuroMuscular Therapist, NMT® & Lawyer


Paul Ostby

Certified NHLPA agent


Tim Sheehy

Certified NHLPA agent


Alec Austin





ICE Hockey Agency has tremendous experience and credibility in assessment of players' current and future values. Our understanding of the collective bargaining agreement and our relationship with NHL team management based on mutual respect, ensures the best outcomes for our clients.

Marketing &

ICE Hockey Agency increases player exposure and income through negotiation of endorsements including but not limited to memorabilia, equipment endorsements, and public appearances. ICE Hockey Agency works with its players to build personal websites which can generate additional marketing opportunities and build a player's own personal "brand." ICE Hockey Agency also engages MAXX Sports in New York City as a strategic partner to secure larger, national endorsement opportunities where appropriate.

Salary & Grievance

As a lawyer, Neil Sheehy is skilled at preparing for and representing clients in arbitration. Legal expertise and actual NHL playing experience make ICE Hockey Agency best equipped to help educate and persuade an arbitrator.

Disability Insurance

ICE Hockey agency acquires quotes for players upon request to insure their careers against permanent injury..

Summer Pro Camp

ICE Hockey Agency helps to prepare its clients for their professional season with a three-week-long camp held at Augsburg College.

Financial Services

ICE Hockey Agency has tremendous experience and credibility in assessment of players’ current and future values. Our understanding of the collective bargaining agreement and our relationship with NHL team management based on mutual respect, ensures the best outcomes for our clients.

ICE Hockey Agency has partnered with Paladin Capital to offer the extended suite of services needed to craft a holistic plan based on your financial goals and objectives by carefully considering your complete financial picture, including asset allocation and risk, income planning, asset management, legacy planning and tax strategies.

Why Paladin Capital?

Paladin Capital’s New Generation Retirement Planning System is based on three hallmarks of successful retirement planning: fiduciary, transparency and technology.


Providing you with a fiduciary level of service means we are legally bound to always do the right thing for you and your family by only offering solutions that serve your best interest. Our commitment to you as a fiduciary is also an assurance to act with transparency throughout our relationship.


Our commitment to transparency ensures that each step of our work together is recorded and that every document and report is easily accessible to you. Our commitment to transparency is visible through a strong foundation of technology.


The right technology can make managing and organizing your retirement an easier process. When you partner with our company, you receive access to Generational Vault – a secure online portal that allows you to easily organize, manage and access your financial life.

Generational Vault serves as the vehicle to document and record our commitment to act as a fiduciary and be transparent throughout our relationship.

Jeff Foley, CFP®
Founder and Investment Advisor Representative
Paladin Capital

Jeff Foley, CFP®, is the founder of Paladin Capital and serves as an investment advisor representative, providing a holistic approach to wealth management and offering income planning, asset maximization, legacy planning and tax strategies. Jeff assists his clients through a comprehensive five-step retirement planning process that incorporates the three hallmarks of Paladin Capital — fiduciary, transparency and technology. With over 20 years of experience in the financial services industry, Jeff has his Masters of Science in Management from the American College (MSM) and is a Certified Financial Planner™ (CFP®), which is a testament to his ethics and professional responsibility to provide financial planning services as a “fiduciary” — acting in the best interest of his clients.

NeuroMuscular Therapy

Sheehy is also a certified NeuroMuscular Therapist, NMT® who uses his skills and experience to help athletes combat negative effects of head contusions which are prevalent in hockey. Neil's experience as a former NHL Hockey player combined with his education is NeuroMuscular Therapy (NMT) helps our athletes feel and perform better which allows our agency to maximize the player's value in contract negotiations.

What is NeuroMuscular Therapy?

Neuromuscular therapy is a specialized form of deep tissue massage in which digital pressure and friction are used to release areas of strain in the muscle. These areas of strain are called tender or trigger points and are the cause of muscular pain symptoms.


“After having major back surgery in the 2017-18 NHL Season, my overall play did not meet my expectations. I committed to using Neil Sheehy for neuromuscular therapy treatments and I finished the season scoring 16 goals in 21 regular season and playoff games. I felt better connected, balanced and clear-headed which enabled me to produce like I did when I was 24 years old.” - Zach Parise

“Everyone should have the opportunity to feel great everyday. When I use Neil Sheehy’s treatments in neuromuscular therapy, I feel great and at my best.” - Anders Lee

"Neil Sheehy impacted my quality of life in a few sessions more than any other health care professional ever has over the past 10 years. My once daily headaches are now virtually absent from my life thanks to Neil and his dedication to getting his patients better. I was use to constant pain and feeling in a fog from past head injuries but since beginning Neil's treatment with neuromuscular therapy, I feel like a new person. After a session with Neil I feel balanced, clear headed and have an overall surge of energy that I was not used to experiencing. " - Marino Best, Northwestern Chiropractic Student

Contact Us Today!


Ryan Suter

Ryan Suter


Matt Niskanen

Matt Niskanen


Anders Lee<

Anders Lee


Nick Leddy

Nick Leddy


Aaron Ness

Aaron Ness


Zane McIntyre

Zane McIntyre


Rem Pitlick

Rem Pitlick


Joseph LaBate

Joseph LaBate


Justin Braun

Justin Braun


Steven Fogarty

Steven Fogarty


Email Us


Our Office


7760 France Ave South
Suite 1100
Minneapolis, MN 55435

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